The hidden cost of “just running ads” without a B2B marketing strategy
The money isn’t wasted when the campaign underperforms. It was wasted the moment it left the account, aimed at nobody in particular.
You don’t need a CMO. You need a marketing strategy that doesn’t exist yet.
Hiring a full-time CMO to fix a missing strategy is the most expensive mistake a B2B startup can make. The problem usually isn’t a people problem.