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Privacy Policy

Contents

Introduction

Contrasted Inc. (“Contrasted,” “we,” “us,” or “our”) is a global digital marketing agency headquartered in Seattle, Washington. We are committed to protecting the privacy and security of every individual who interacts with our website and services.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at contrastedmarketing.com, submit a contact form, interact with our advertisements (including LinkedIn Lead Gen Forms), or otherwise engage with us. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

a) Information You Provide Directly

When you fill out a contact form on our website (powered by HubSpot) or interact with our LinkedIn Lead Gen Forms, we may collect:

  • First name and last name
  • Email address
  • Phone number (LinkedIn Lead Gen Forms)
  • Job title (LinkedIn Lead Gen Forms)
  • Company name and other professional details provided through LinkedIn
 

b) Information Collected Automatically

When you browse our website, we automatically collect certain information through Google Analytics 4 (GA4), including:

  • IP address (anonymized where required by law)
  • Browser type and version
  • Device type and operating system
  • Pages visited, time spent on pages, and navigation paths
  • Referring website or source
  • Geographic location (city/region level)
  • Session and engagement data

This data is collected through cookies and similar tracking technologies. See the Cookies & Analytics section below for more detail.

How We Use Your Information

We use the personal information we collect for the following limited purposes:

  • Responding to inquiries: To contact you regarding a form submission or request you have made.
  • Lead follow-up: To reach out to individuals who have expressed interest in our services through our website or LinkedIn advertising.
  • Website analytics: To understand how visitors use our website so we can improve its content, performance, and user experience.

We do not use your personal information for automated decision-making or profiling. Your contact details are used solely to communicate with you about the inquiry or interest you have expressed.

Cookies & Analytics

Our website uses Google Analytics 4 (GA4) to collect aggregated, anonymized usage data. GA4 uses first-party cookies to distinguish unique users and sessions. These cookies do not identify you personally.

Cookies We Use

  • _ga: Used to distinguish unique users. Expires after 2 years.
  • _ga_[container-id]: Used to maintain session state. Expires after 2 years.

Managing Your Cookie Preferences

We use Cookiebot to manage cookie consent on our website. When you first visit our site, you will be presented with a consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by revisiting the cookie consent widget on our website.

You can also control or delete cookies through your browser settings, or opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Services

We use the following third-party service providers to operate our website and marketing activities. Each has its own privacy policy governing the data they process:

These providers may process your data on servers located outside your country of residence. See International Data Transfers for more information.

Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to any third parties.

We may share your information only in the following limited circumstances:

  • Service providers: With the third-party platforms described above (Google, HubSpot, LinkedIn), solely for the purposes of operating our website and managing leads.
  • Legal obligations: When required by law, regulation, court order, or governmental request.
  • Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, in which case you will be notified of any change in data practices.
  • Protection of rights: To protect the rights, property, or safety of Contrasted Inc., our users, or the public.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions and lead data are retained in our CRM system (HubSpot) for the duration of our business relationship or active lead engagement. Google Analytics data is retained in accordance with our GA4 data retention settings.

You may request deletion of your data at any time by contacting us at info@contrastedmarketing.com.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. Our website uses HTTPS encryption to protect data in transit. Our third-party service providers (Google, HubSpot, LinkedIn) each maintain their own security standards and certifications.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to safeguarding your data to the best of our ability.

Your Rights & Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request that we correct inaccurate or incomplete data.
  • Deletion: Request that we delete your personal data.
  • Objection: Object to the processing of your personal data for certain purposes.
  • Portability: Request your personal data in a structured, commonly used, and machine-readable format.
  • Withdraw consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at info@contrastedmarketing.com. We will respond to your request within 30 days or as required by applicable law.

California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information.

Your California Rights

  • Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collecting it, and the categories of third parties with whom we share it.
  • Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information.
  • Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. Contrasted Inc. does not sell or share personal information as defined under the CCPA/CPRA.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To submit a request, contact us at info@contrastedmarketing.com. We may need to verify your identity before fulfilling your request.

European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), the General Data Protection Regulation (GDPR) and UK GDPR provide you with specific rights over your personal data.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have provided clear consent for us to process your personal data for a specific purpose (e.g., submitting a contact form).
  • Legitimate interest: Where processing is necessary for our legitimate business interests (e.g., website analytics to improve our services), provided those interests are not overridden by your rights.

Your GDPR Rights

In addition to the rights listed in Section 9, EEA and UK residents may also:

  • Lodge a complaint with a supervisory authority in your country of residence.
  • Restrict the processing of your personal data under certain conditions.

To exercise your rights, please email info@contrastedmarketing.com.

International Data Transfers

Contrasted Inc. is based in the United States. If you are visiting our website or submitting information from outside the United States, please be aware that your data may be transferred to, stored, and processed in the United States where our servers and third-party service providers operate.

Where required by applicable law, we ensure that appropriate safeguards are in place for international data transfers, including standard contractual clauses or other mechanisms approved by relevant authorities.

Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at info@contrastedmarketing.com.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Contrasted Inc.
730 25th Ave South,
Seattle, WA 98144, United States
Email: info@contrastedmarketing.com
Website: contrastedmarketing.com